Environmental Responsibility
Aveda believes we all have a responsibility to preserve and protect the planet.
Protecting the Planet
Everything on our planet interconnected: see how aveda commits to protecting the Earths biodiversity while conducting business.
Aveda's Sustainability Policy
Environmental accountability starts with the Aveda mission and weaves it way through its corporate culture into principles of action, systems and core values. Learn more about commitment, assessment and reporting.
5 Threats to Biodiversity
Biodiversity is the web of life that connects us all: from plants to people, wildlife to water, Earth to air. The health of every link is vital to every other.
Threat #1: Global Climate Change
Over the past 50-60 years of industrial development, increasingly large quantities of fossil fuels (coal, oil and natural gas) have been used around the globe - sending carbon dioxide into the atmosphere, where it accumulates.
Threat #2: Habitat Destruction
It has been estimated that an average of 137 plant and animal species are driven into extinction each day.
Threat #3: Water and Air Pollution
Runoff from agricultural lands and urban areas is the primary source of the leading pollutants threatening water quality in most industrialized countries.
Threat #4: Toxins in the Environment
Contamination from toxic chemicals is now pervasive and global from the tropics to the poles in our oceans and on the land.
Threat #5: Waste Generation
If there is one single indicator of the impact each of us has on the global environment, it is the amount of waste we generate.
How Green Are You?
To calculate your carbon footprint, you can take a quick assessment online.
Sustainable Sourcing
Learn more about farmers and harvesters who care for and cultivate the plants Aveda puts in their products.
Sourcing Moroccan Argan
The Berber Women of have iniated a collective called the Targanine Cooperative to bring the Argan tree and its derivatives to the Internation market. The Berber women harvest fallen Argan fruit and transform it to Argan Oil.
Sourcing Bulgarian Rose and Lavender
Bulgarians reclain their family rose distillery, coupling it with lavender fields hidden behind the Balkan Mountains.
Sourcing South African Rose Geranium
A journey to traceability starts with rose geraniums in South Africa - and post-apartheld farmers returning to ancestral lands.
Sourcing Babassu from Brazil
In the eastern Amazon, Aveda supports sustainable and organic agriculture and encourages economic independence.
Sourcing Uruku from the Amazon
Our partnership with the Yawanawa of Brazil is a story of spirit and sustainability deep in the rainforest.
Sourcing Morikue from Peru
Aveda works with Conservation Intervational to empower indigenous peoples from Peru's Tambopata region.
Sourcing Western Australian Sandalwood
Aveda is helping promote sustainable community-based business for Australia's aboriginal Kutkabubba community.
Air Control
Learn how a hair spray can make a world of difference on the Earth's climate, and how Aveda partners with NativeEnergy to help Native American and rural communities build sustainable wind-based economies.
Litre-ship Story
When it comes to environmental impact, size matters. Learn how—and why—litre packaging is such an important step in reducing our footprints on the Earth.
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